{"id":764,"date":"2023-09-04T16:30:24","date_gmt":"2023-09-04T14:30:24","guid":{"rendered":"https:\/\/studio-tic.be\/?page_id=764"},"modified":"2024-12-11T20:39:59","modified_gmt":"2024-12-11T19:39:59","slug":"case-study-branding-voor-de-klimroos-een-zorginstelling-voor-hulpbehoevende-andersvaliden","status":"publish","type":"page","link":"https:\/\/studio-tic.be\/index.php\/case-study-branding-voor-de-klimroos-een-zorginstelling-voor-hulpbehoevende-andersvaliden\/","title":{"rendered":"Case Study &#8211; Branding voor De Klimroos, een zorginstelling voor hulpbehoevende andersvaliden."},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web3-scaled.jpg\" alt=\"\" class=\"wp-image-1017\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web3-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web3-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web3-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web3-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web3-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web3-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Branding voor &#8216;De Klimroos&#8217;, een zorginstelling voor hulpbehoevende andersvaliden<\/h3>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull l-no-margin-top has-secondary-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50vw\">\n<p>Overkoepelend concept achter de branding is deze van de breuklijn. Elke persoon heeft zijn eigen verhaal en eigen verleden. De komst in De Klimroos is vaak het gevolg van een trauma &#8211; de breuk. Om dit te visualiseren werd een vormtaal gebruikt die zijn oorsprong vindt in het japanse Kintsugi. De filosofie hierachter is deze van het herstellen van breuken met goud. Op die manier wordt het herstelde object, mooier dan zijn oorspronkelijke vorm.<\/p>\n\n\n\n<p>Deze breuklijn vormtaal werd doorgetrokken in logo en toepassingen om zo te komen tot een sterk vormelijk geheel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8vw\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:32vw\">\n<p style=\"line-height:1.6\"><strong>Klant: <\/strong><br>De Klimroos vzw<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#00000012;color:#00000012\"\/>\n\n\n\n<p style=\"line-height:1.6\"><strong>Services:<\/strong><br>Branding<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#00000012;color:#00000012\"\/>\n\n\n\n<p style=\"line-height:1.6\"><strong>Sector:<\/strong><br>Zorg<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator alignfull has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background\"\/>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0005_RELIEF_BRIEF-scaled.jpg\" alt=\"\" class=\"wp-image-512\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0005_RELIEF_BRIEF-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0005_RELIEF_BRIEF-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0005_RELIEF_BRIEF-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0005_RELIEF_BRIEF-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0005_RELIEF_BRIEF-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0005_RELIEF_BRIEF-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web2-scaled.jpg\" alt=\"\" class=\"wp-image-1021\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web2-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web2-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web2-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web2-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web2-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web2-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web4-scaled.jpg\" alt=\"\" class=\"wp-image-1018\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web4-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web4-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web4-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web4-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web4-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web4-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web-scaled.jpg\" alt=\"\" class=\"wp-image-1019\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/12\/De-Klimroos_web-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2503\" height=\"2560\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0002_RELIEF-kopieren-scaled.jpg\" alt=\"\" class=\"wp-image-773\" style=\"width:1450px;height:auto\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0002_RELIEF-kopieren-scaled.jpg 2503w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0002_RELIEF-kopieren-293x300.jpg 293w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0002_RELIEF-kopieren-1001x1024.jpg 1001w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0002_RELIEF-kopieren-768x786.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0002_RELIEF-kopieren-1502x1536.jpg 1502w, https:\/\/studio-tic.be\/wp-content\/uploads\/2023\/09\/WEBSITE_BEELDENDE-KLIMROOS_0000s_0002_RELIEF-kopieren-2002x2048.jpg 2002w\" sizes=\"auto, (max-width: 2503px) 100vw, 2503px\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Branding voor &#8216;De Klimroos&#8217;, een zorginstelling voor hulpbehoevende andersvaliden Overkoepelend concept achter de branding is deze van de breuklijn. Elke persoon heeft zijn eigen verhaal en eigen verleden. De komst in De Klimroos is vaak het gevolg van een trauma &#8211; de breuk. Om dit te visualiseren werd een vormtaal gebruikt die zijn oorsprong vindt<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-764","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study - Branding voor De Klimroos, een zorginstelling voor hulpbehoevende andersvaliden. - Studio-tic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio-tic.be\/index.php\/case-study-branding-voor-de-klimroos-een-zorginstelling-voor-hulpbehoevende-andersvaliden\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - Branding voor De Klimroos, een zorginstelling voor hulpbehoevende andersvaliden. - Studio-tic\" \/>\n<meta property=\"og:description\" content=\"Branding voor &#8216;De Klimroos&#8217;, een zorginstelling voor hulpbehoevende andersvaliden Overkoepelend concept achter de branding is deze van de breuklijn. 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