{"id":1080,"date":"2024-03-28T13:33:00","date_gmt":"2024-03-28T12:33:00","guid":{"rendered":"https:\/\/studio-tic.be\/?page_id=1080"},"modified":"2025-02-19T16:11:07","modified_gmt":"2025-02-19T15:11:07","slug":"case-study-branding-voor-sunset","status":"publish","type":"page","link":"https:\/\/studio-tic.be\/index.php\/case-study-branding-voor-sunset\/","title":{"rendered":"Case study &#8211; Branding voor Sunset"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB-scaled.jpg\" alt=\"\" class=\"wp-image-1082\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Branding voor Sunset, een Europees onderzoeksproject<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull l-no-margin-top has-secondary-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50vw\">\n<p>Sunset is een Europees onderzoekproject dat zich toelegt op de <em>&#8220;twin transition&#8221;<\/em>. Een simultane digitale en groene transitie, die grens- en vakoverschrijdend werk verricht.<\/p>\n\n\n\n<p>Dit onderzoeksproject had een passende branding en uitwerking nodig. Het ontwerp focust op het centrale gegeven van de <em>\u2018twin transition\u2019<\/em>. Deze overgang werd vloeiend verbeeld in de vorm van een dubbele lijn die door zijn omslag een <em>S<\/em> vorm cre\u00ebert. De <em>twin transition<\/em> is een transitie naar een zuiverdere, snellere en flexibelere toekomst. Dit logobeeld verbeeldt dit gegeven op een krachtige en zuivere manier, in al zijn eenvoud.<\/p>\n\n\n\n<p>Het grafisch gegeven werd vervolgens doorgetrokken als herkenbaar element in patroon, achtergrond beeld. De typografie is clean en neutraal om het logobeeld \u2013 met zijn sterke dynamiek \u2013 te versterken. Het passend kleurpalet evolueert van een licht grijs naar een fris groen, om ook hier weer de transitie te benadrukken en bekrachten.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8vw\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:32vw\">\n<p style=\"line-height:1.6\"><strong>Klant: <\/strong><br>KU Leuven<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#00000012;color:#00000012\"\/>\n\n\n\n<p style=\"line-height:1.6\"><strong>Services:<\/strong><br>Branding &#8211; website<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#00000012;color:#00000012\"\/>\n\n\n\n<p style=\"line-height:1.6\"><strong>Sector:<\/strong><br>Onderzoek<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator alignfull has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background\"\/>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_LOGO_ANIMATIE.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB2-scaled.jpg\" alt=\"\" class=\"wp-image-1083\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB2-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB2-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB2-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB2-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB2-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB2-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB5-scaled.jpg\" alt=\"\" class=\"wp-image-1086\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB5-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB5-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB5-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB5-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB5-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB5-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB7-scaled.jpg\" alt=\"\" class=\"wp-image-1089\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB7-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB7-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB7-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB7-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB7-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB7-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB8-scaled.jpg\" alt=\"\" class=\"wp-image-1090\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB8-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB8-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB8-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB8-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB8-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB8-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB9-scaled.jpg\" alt=\"\" class=\"wp-image-1091\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB9-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB9-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB9-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB9-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB9-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB9-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB10-scaled.jpg\" alt=\"\" class=\"wp-image-1092\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB10-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB10-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB10-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB10-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB10-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB10-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB11-scaled.jpg\" alt=\"\" class=\"wp-image-1093\" srcset=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB11-scaled.jpg 2560w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB11-300x169.jpg 300w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB11-1024x576.jpg 1024w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB11-768x432.jpg 768w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB11-1536x864.jpg 1536w, https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB11-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignfull has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background\"\/>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Branding voor Sunset, een Europees onderzoeksproject Sunset is een Europees onderzoekproject dat zich toelegt op de &#8220;twin transition&#8221;. Een simultane digitale en groene transitie, die grens- en vakoverschrijdend werk verricht. Dit onderzoeksproject had een passende branding en uitwerking nodig. Het ontwerp focust op het centrale gegeven van de \u2018twin transition\u2019. Deze overgang werd vloeiend verbeeld<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1080","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study - Branding voor Sunset - Studio-tic<\/title>\n<meta name=\"description\" content=\"Een huisstijl en website voor Sunset - een Europees onderzoeksproject voor de KU Leuven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio-tic.be\/index.php\/case-study-branding-voor-sunset\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study - Branding voor Sunset - Studio-tic\" \/>\n<meta property=\"og:description\" content=\"Een huisstijl en website voor Sunset - een Europees onderzoeksproject voor de KU Leuven.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studio-tic.be\/index.php\/case-study-branding-voor-sunset\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio-tic\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T15:11:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studio-tic.be\/wp-content\/uploads\/2024\/03\/SUNSET_WEB-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/studio-tic.be\\\/index.php\\\/case-study-branding-voor-sunset\\\/\",\"url\":\"https:\\\/\\\/studio-tic.be\\\/index.php\\\/case-study-branding-voor-sunset\\\/\",\"name\":\"Case study - Branding voor Sunset - Studio-tic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studio-tic.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/studio-tic.be\\\/index.php\\\/case-study-branding-voor-sunset\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/studio-tic.be\\\/index.php\\\/case-study-branding-voor-sunset\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studio-tic.be\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/SUNSET_WEB-scaled.jpg\",\"datePublished\":\"2024-03-28T12:33:00+00:00\",\"dateModified\":\"2025-02-19T15:11:07+00:00\",\"description\":\"Een huisstijl en website voor Sunset - een Europees onderzoeksproject voor de KU Leuven.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/studio-tic.be\\\/index.php\\\/case-study-branding-voor-sunset\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/studio-tic.be\\\/index.php\\\/case-study-branding-voor-sunset\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/studio-tic.be\\\/index.php\\\/case-study-branding-voor-sunset\\\/#primaryimage\",\"url\":\"https:\\\/\\\/studio-tic.be\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/SUNSET_WEB-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/studio-tic.be\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/SUNSET_WEB-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/studio-tic.be\\\/index.php\\\/case-study-branding-voor-sunset\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/studio-tic.be\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case study &#8211; 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