Tongue in cheek branding for Fitzroy

Branding for Fitzroy, a European (French/British) style restaurant.

The refinement of the French cuisine and the conviviality of the British were used here as the foundation for the house style. This resulted in a sober line style that is based on typical hand movements of the cook.

Several tongue in cheek posters were made, to be used as deco and signage in the restaurant.